From 2012 ⸻

Our story

My story began with my first purchase of a Moroccan thobe which I bought before going on Hajj. I had the realisation that it had unparalleled comfort without compromising elegance found in the intricate stitching. I could wear this everyday I told myself. These garments offer a remarkable blend of ease and sophistication, making them the ideal choice for any occasion. The airy feel and intricate stitching work together to create a truly unique piece of clothing whilst still upholding the prophetic modesty.

Our inspiration

It all started with a profound moment in my life: my pilgrimage to Makkah for Hajj. This spiritual journey not only strengthened my faith but also gave me a renewed sense of purpose. I knew I wanted a fresh beginning, starting with fixing my source of Rizq (provisions) whereby I would be self-reliant and taking control of my own environment. Instead of relying on traditional nine-to-five jobs that often lack meaning and rife with fitna, I decided to create an initiative that resonates with my beliefs.

Premium quality

We take great pride in using only the finest materials for our products, ensuring they are durable and built to last.

Ethically sourced

Our products are produced in factories that adhere to rigorous ethical guidelines so we can offer ethically manufactured goods.

Easy returns

Shop with complete assurance, knowing that if our products fail to meet your expectations, we accept returns and exchanges within 30 days.